Jessica Simpson9

Hot on the promotional trail, Jessica Simpson was spotted making her rounds in New York City on Wednesday.

The “Dukes of Hazzard” damsel gave a smile and a wave as she popped into the Ed Sullivan Theatre for a “Late Show with David Letterman” appearance.

Miss Simpson is currently in the midst of boosting interest in her upcoming TV show “The Price of Beauty,” which debuts on VH1 on March 15.

In related news, Jessica’s BFF stylist Ken Paves recently doted praise on the 29-year-old’s ability to deal with scrutiny while chatting with Us magazine.

“She’s the the kind of girl who barely looks in the mirror,” Paves tells.

Ken continues, “She has such a huge conscience. When people call her fat, she worries about the women who are her size or greater and the effect it has on them. I don’t want anybody saying bad things about you or about me or my friends.”