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Earlier this month, Jaguar revealed their newest commercial, which is once again in the theme of “It’s Good To Be Bad.” In the past year or so, Jaguar has done ads with British actors famous for playing villains, like Mark Strong, Ben Kingsley and Tom Hiddleston. In the latest ad, Strong and Kingsley are no more (having been killed by Hiddleston, likely with help from the Dragonflies and a very pretty jaguar) and Hiddleston is just bossing around his helper monkey, played by Nicholas Hoult. Here’s the ad again:

It’s a cute ad. And Jaguar knows what they’re doing by using Hoult and Hiddles – they’re really playing into the swoon-worthy element of two of the hottest young Brits. So it’s no surprise that Jaguar is milking this for all it’s worth. Jaguar released a behind-the-scenes video which features the first on-camera Hiddleston interview in, like, more than a year. It’s nice to hear his voice again!

Nice. Tommy always takes these things a bit too seriously, but since I’ve been missing him, I’m all for it. I’m surprised he didn’t mention Shakespeare’s great villains or how he based his Jaguar villain on Iago or something.

So, there you go. We’re definitely going to need MOAR HIDDLES to get us through the summer. Maybe he’ll show up somewhere with a girlfriend?

Photos courtesy of Joe Alvarez/WENN, Jaguar.
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