Kendall Jenner is one of several W Magazine covers this month. This is partly because of the SAG-AFTRA strike – while many actors did interviews pre-strike, the only way they will agree to a magazine interview during the strike is if they’re promoting a waivered film or they’re promoting a side-project. Thus, the fall magazine covers will feature a lot of models and musicians. As for Kendall, her persona and look is so bland that bleached eyebrows barely even register. Kendall chatted with W about her tequila brand, her mom and the fashion industry. Some highlights:

She’s L’Oréal’s newest global ambassador. Why partner with a 114-year-old brand instead of starting her own thing? “I love wearing makeup, playing around with it, and learning from makeup artists on set, but I never really saw myself being in a lab creating products. I think I’ll leave that to the pros who know what they’re doing and have a passion for it—like my sisters.”

Her 818 tequila: It sold 136,000 cases (that’s 1.5 million bottles) in its first seven months and has been growing steadily ever since. “I’ve learned to be a leader, and to recognize that my energy affects everybody else’s energy. It’s about keeping it positive, uplifting, and really driven. I want everybody to feel inspired at all times, so I’ve been learning how to play that role and be that person for the whole team.”

Her mother: “I come from a long line of businesswomen—even my grandmother and my great-grandmother had their own businesses. I watched them when I was very, very young, and I watched my mom find her way. She never went through any sort of training to do the things that she did. She just bossed it out.”

She’s not giving up modeling: “Christy Turlington and Cindy Crawford are my inspirations. I just love how they moved with class and they’ve aged with class. They’re two people I’d love to model my career after—pun intended.”

The quiet-luxury aesthetic: “If you go back in time, I think you’ll find I’ve always had that aspect to my style. But also, I feel that I’ve been very versatile throughout my life. I love the elegance of certain things, but I’ll also do an easy, comfortable, cool-girl vibe. I love a waist snatcher, but I also love a baggier moment. I find myself looking at Jane Birkin a lot. She was the coolest and so elegant, but there was so much sex appeal. Sometimes she’d wear something sheer and her boobs and butt would be out, and I love stuff like that. She was really not afraid to take risks.

[From W Magazine]

Jane Birkin? I’ve always believed that Kendall resembles a young Ali McGraw, and I kind of wish some magazine editor would just put Kendall in full Ali McGraw drag just to see if it would work. But that’s the kind of throwback look Kendall should try too – kind of a cloche-hat-wearing ‘70s queen. I actually like that Kendall dismissed the idea that she would start her own makeup label – the “celebrity makeup” market is already grossly oversaturated, and in her shoes, I would do what Kendall is doing too – go with a brand ambassadorship with an established mass-market brand like L’Oreal.

Cover & IG courtesy of W Magazine.