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You know how Benedict Cumberbatch is a workaholic who simply cannot sit still and enjoy a few weeks off? Well, Benedict took another gig. This time, he took another commercial gig, only this time it’s not for his long-standing sponsor Jaguar. In fact, I think this commercial gig means that Bendy is officially not on Jaguar’s payroll anymore, which is sad because Bendy really shilled his heart out for Jaguar, even setting up paparazzi photo ops where he nuzzled Sophie Hunter against a Jag. But no more! Nowadays, Benedict is going to nuzzle his wife against the MG GTS. Here’s the commercial:

MG Cars Benedict Cumberbatch TVC 2015 from MARKETING INTERACTIVE on Vimeo.

It’s very much inspired by Sherlock. Even the music is Sherlock-esque. I have to admit… Benedict looks really good here. This was done before he got his silly hipster-fauxhawk haircut. He looks tan and dapper.

Marketing Interactive notes that Benedict will “also appear at MG’s branding event at Shanghai tomorrow.” Which probably means he’s already en route to Shanghai as we speak, and he’ll likely be through the next week, because he’s hosting the Laureus World Sports Awards in the same city on April 15th. Damn, I hope Sophie wasn’t expecting Benedict to stay close to home during her final weeks, you know?

Photos courtesy of WENN.
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