Princess Eugenie has given birth! I don’t think she was overdue at all? I’m pretty sure we knew she was due in early February. Eugenie and Jack Brooksbank welcomed a baby boy, name unknown at this point. Baby Boy Brooksbank is Queen Elizabeth’s ninth grandchild and this child is the first grandchild for Prince Andrew and Fergie. Eugenie is 30 years old, Jack is 35 years old, just FYI. Baby Boy Brooksbank is also 11th in line to the throne. You would think that would mean that Eugenie and Jack could announce the birth any way they wanted, but look, the Daily Mail noted that E&J “broke tradition” with the announcement on Instagram.

Princess Eugenie has given birth to her first child, a baby boy born this morning. The Queen’s granddaughter, 30, had husband Jack Brooksbank at her side at The Portland Hospital in central London where their son – the Queen’s ninth great grandchild – was delivered at 8.55am.

The new arrival, who is 11th in line to the throne, weighs 8lbs 1oz and the couple broke with tradition by immediately sharing a black and white photo to Eugenie’s Instagram of their baby boy, showing them holding his tiny hand. Proud new mother Eugenie followed the post with three blue hearts after welcoming her son at the luxury private hospital where Meghan Markle also gave birth to her son, Archie.

The Queen, The Duke of Edinburgh, The Duke of York, Sarah, Duchess of York, and Mr and Mrs George Brooksbank have been informed and are delighted with the news, Buckingham Palace has announced, adding that ‘Her Royal Highness and her child are both doing well’.

[From The Daily Mail]

Breaking tradition huh? Not… breaking protocol? Weird that Eugenie, a friggin’ blood princess, was allowed to have a quiet delivery and announce the birth on her own terms, about 10-12 hours after it happened. Remember how the British press had a complete and utter meltdown when Meghan tried to do the same? Weird. I’m not saying that Eugenie did anything wrong – she did not. But a lot of people need to apologize to Meghan.

Also: this child will not have a title. That’s because Jack is untitled. He’s not even a “Sir Jack.” Although as Camilla Tominey noted, Casamigos Tequila PR sent a note around, clarifying Jack’s position in the company for media outlets writing about the baby:

Just in from a PR firm: “Due to the recent news surrounding the arrival of the Royal Baby from HRH Princess Eugenie and Jack Brooksbank, we wanted to drop you a note to ask that you use his official title: European Brand Director of Casamigos Tequila”. #shameless

— Camilla Tominey (@CamillaTominey) February 9, 2021

I honestly didn’t know that Jack’s title is European Brand Director for Casamigos. Oh well! Congrats to Eugenie, Jack and the baby. I hope all is well!

Bucky for short x https://t.co/w0Kozn2eqI

— Mollie Goodfellow (@hansmollman) February 9, 2021

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Photos courtesy of Avalon Red, Backgrid, IG and WENN.