viral dress

What colors do you see when you look at this ^^ dress? That simple question has led to some scorched-earth arguments, even in celebrity circles. In this photo, I see white (or off-white) and gold. CB says she thinks it’s pale blue and gold. But some people think it’s blue and black. Really? In any case, the debate has gone way beyond viral and celebrities are debating it on Twitter. Here are some random celeb tweets:

“@bjnovak: white and gold”. ARE YOU INSANE

— Mindy Kaling (@mindykaling) February 27, 2015

If that’s not White and Gold the universe is falling apart. Seriously what is happening????

— Anna Kendrick (@AnnaKendrick47) February 27, 2015

I don’t understand this odd dress debate and I feel like it’s a trick somehow.
I’m confused and scared.
PS it’s OBVIOUSLY BLUE AND BLACK

— Taylor Swift (@taylorswift13) February 27, 2015

What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?

— Kim Kardashian West (@KimKardashian) February 27, 2015

THE DRESS IS WHITE AND GOLD and the fact that I don’t see any black in it is making me NUTS

— Kat Dennings (@OfficialKat) February 27, 2015

It’s obviously #whiteandgold

— Marie Claire (@marieclaire) February 27, 2015

So what was this? Just a simple Tumblr question that was innocently posed and happened to go viral? Or was this some kind of complicated social experiment? I have no idea. All I know is that I like Anna Kendrick more for saying it’s white and gold. And I don’t know how to feel about Mindy Kaling’s freak out about it being black and blue.

Reddit also had a debate about why people were seeing such wildly different colors, and the discussion was surprisingly substantive. It’s about how our brain processes colors and poorly-lit photos, maybe.

Also: WTF is this?

Thank you all for taking part in my ‘white and gold’ ‘black and blue’ dress experiment. Read on for info. Thanks. pic.twitter.com/44Jb00FAno

— BradTheLadLong (@BradTheLadLong) February 27, 2015

Photos courtesy of Tumblr, WENN.
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