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Tom Hiddleston has been the face and sex-voice of Jaguar for more than a year. Tommy is part of Jaguar’s Good To Be Bad campaign, featuring several British actors known for playing villains, like Tommy, Mark Strong and Ben Kingsley. I guess Mark and Ben’s contracts were not renewed though, because in the newest commercial for Jaguar, they just got Tom and Nicholas Hoult (Bedhead’s boyfriend!). The premise seems to be that Tommy “killed” Mark Strong and Sir Ben and now Lord Dragonfly is in charge of Jaguar’s Villain Unit. And Nicholas Hoult is little helper monkey. The slash fiction just writes itself.

My thoughts… while Mark Strong’s presence in the previous ads gave some manly depth, I think Jaguar probably made the right call to just do Hiddles and Hoult. They are easily two of the cutest young British actors and Jaguar was smart to hire them. Now we just need to see them in the same room while Hiddles whispers directives into Hoult’s ear.

Also: do you think Hiddles was actually interacting with a live jaguar? There were so many shots of his hands petting the kitty, I think maybe?

Photos courtesy of Jaguar, WENN.
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