When rumors and apparent video evidence of his LeAnn Rimes affair broke last week, Eddie Cibrian went from relative unknown to a hot celebrity gossip topic.

Of course, Cibrian and Rimes’ Lifetime movie, Northern Lights, was set to premiere last Sunday, sparking rumors that perhaps it was all a big PR stunt.

Given the movie’s 4.5 million viewers, one could say it worked.

Dean Sheremet

Yes despite the rumors of the tryst between the co-stars – who are both married to other people – LeAnn Rimes and husband Dean Sheremet were then seen kissing in public almost as quickly as talk of the affair surfaced.

What gives?

Yesterday it was Eddie Cibrian playing public damage control, holding hands with wife Brandi Glanville in Miami after returning from Bruce Willis’ wedding …