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It’s always a holiday draw, and Kanye West will be performing at this year’s Macy’s Thanksgiving Day Parade on Thursday.

The “Runaway” rapper, whose latest album hit shelves yesterday, is set to sing “Lost in the World” aboard the New York Daily News float.

Of “Lost in the World,” West told MTV News, "That was the last song on the album and emotionally it just fit the crescendo of everything that I was saying and what I wanted to say to this girl.”

Other Thanksgiving Day performers include Victoria Justice, Jessica Simpson and Miranda Cosgrove, among others.

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