Rachel Bilson has joined forces with fashion giant DKNY to launch a new line of clothing within the DKNY Jeans Junior’s brand.
The new Rachel Bilson branded includes dresses, jackets, jeans, knits and tee-shirts and is set to launch in US department stores this autumn, with retail prices ranging from US$34 for a tee-shirt to $98 for a biker jacket.
In addition to that, Rachel will also be featured in the advertising campaign for the rang.
“Rachel Bilson is on everyone’s best-dressed list, and her look resonates with our customer,” said DKNY Jeans president Kevin Monogue. “Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans Junior’s aesthetic perfectly.
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